PROMOTIONAL TOOLS
Get noticed by all the right people
As the publisher of your own work, you determine the level of time, energy and effort you want to devote to the marketing and promotion of your book. You know your goals, and your budget. We offer extensive tools and resources to help you make the most of your budget and reach those goals.
Buy X, Get Y Program through Amazon.com - $1,000/month
Gain more exposure and visibility for your title on the world's largest online bookstore, Amazon.com. Through the Buy X, Get Y (BXGY) program, you can pair your book with a top-selling book for one month on Amazon.com to offer shoppers added value for purchasing both items simultaneously.
Click here to learn more about how BXGY works.
Cover Copy Plus! - $199
Writing a book is hard enough! Compelling marketing copy takes objectivity and advertising knowledge from a professional who is familiar with the writing techniques used to get attention and sell more product—namely, your book. Let BookSurge create a professional, eye-catching short description and sentence description, as well as compelling back cover text and author biography to really bring home the sale.
Learn more about our Cover Copy Plus! Service.
Kirkus Discoveries Review Service- $399 Standard, $549 Express
A book review by a trusted and respected source can be a powerful marketing tool that can lend credibility to you and your book. With the growing number of titles published each year, third-party reviews are becoming more and more important to differentiate your book from others in your genre; often, an impartial review can be the deciding factor for a prospective reader or book buyer considering reading or stocking your title. BookSurge has partnered with Kirkus Discoveries to offer a paid service through which our authors can have their books reviewed objectively by editors at Kirkus, one of the most noted and trusted brands for book reviews in the industry.
Click here to learn more about the Kirkus Discoveries Review Service.
Eligibility for Library Sales with a Library of Congress Control Number - $75
Interested in promoting your book to libraries? If so, apply for a Library of Congress Control Number (LCCN) through BookSurge. A LCCN is a unique identification number that the Library of Congress assigns to the catalog record created for each book in its cataloged collections. Librarians use this number to access the associated bibliographic record in the Library of Congress's database or other databases.
Learn more about how BookSurge can help you obtain an LCCN.
Posters - $299
Do you need to promote an upcoming personal appearance? These full-color posters are designed to capture attention and help you create awareness for your book. Featuring your book's cover design and personal information, you can use them as a unique autographing tool or advertise a book signing event.
Learn more about how posters can attract readers.
Press Release Services
- Press Release Creation Service - $199
Press releases are the accepted, professional format for delivering news to the media. As the media is often overloaded with news, creating a press release that will stand out and catch their attention is a distinct skill and often, a job best left up to a professional. Let a public relations writer create a well-crafted release for you.
- Targeted Press Release Distribution Service - $399
Not only is a well-written press release a foundation for your book's sales success, getting it to the right media outlets is one of the most crucial elements to your public relations plan. For an additional fee authors who have previously purchased our press release creation service can have their press release distributed to a customized media list tailored to their specific book genre and region, usually consisting of a minimum of 100 outlets.
More information on our Press Release Services.
Publicity Kit - $499
Let BookSurge create professionally designed and printed promotional materials, perfect for pushing your book into the market. Utilizing your book's cover, sales information about your book and more, BookSurge will create full-color postcards, business cards and bookmarks for potential readers and book buyers.
See examples of the promotional items included in the Publicity Kit, available to domestic customers only.
